【賀】商耀元老師、劉瑞芬老師指導學生參加「A+文化資產創意獎」榮獲2件優選！
【賀】商耀元老師、劉瑞芬老師指導學生參加「A+文化資產創意獎」榮獲2件優選！
【Congratulations】Under the guidance of Professors Shang Yao-Yuan and Liu Jui-Fen, students achieved outstanding results at the "A+ Cultural Heritage Creative Award," receiving two Excellence Award !
【獲獎事蹟】[Achievement]
- 作品 ：徹底岩茶
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創作者：曾昱欣、廖若童、黃伶安、王詠加、黃芷姍
- 指導老師：商耀元 老師、劉瑞芬 老師
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「A+文化資產創意獎」榮獲「文資視覺傳達設計-優選」
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Work: Rock Rhyme Tea
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Creators: Yu-Hsin Tseng, Esther Leau, ling-An Huang,Yung-Chia Wang,Chih-Shan Huang
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Supervising Teacher: Yao-Yuan Shang,Jue-Fen Liu
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Participate: Won the "Award of Excellence" in the Cultural Heritage Visual Communication Design Category at the A+ Cultural Heritage Creative Award.
【獲獎作品】[Award-Winning Work] (點擊圖片即可查看得獎資訊)
【設計理念】【Design concept】
「徹底岩茶」茶品牌以台灣烏龍茶系中少見的岩茶為基礎，透過岩石材質創作新包裝。目的是透過茶品牌年輕化，試作與Z時代的溝通橋梁。本設計包含系列商品並延伸至當代冷泡即飲方式，可更廣泛地與年輕世代介紹新茶品。
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The “Rock Rhyme Tea” tea brand is based on rock tea—a rare variety within Taiwan’s oolong tea family—and features packaging inspired by rock textures. The goal is to modernize the brand and build a bridge to connect with Generation Z. This design encompasses a product line that extends to contemporary cold-brewed ready-to-drink formats, allowing for broader exposure of these new tea products to younger generations.
【獲獎感言】【Words of Thanks】
非常榮幸與誠摯的謝意，能在A+文化資產創意獎中獲得優選！《徹底岩茶》是我們嘗試讓岩茶品牌年輕化，且重新詮釋「禮輕情意重」的過程。經歷這一年，我們不僅學習了解岩茶與傳統茶文化，也嘗試運用不同材質去做各種設計實驗，最終找到屬於我們的方式呈現。這段過程帶著許多血汗與經驗，讓我們成長道路上留下一抹痕跡。
很感謝一路上給我們建議的審查老師們，還有一直陪伴、支持我們的指導老師們，因為他們的支持，我們遇到困難都依然勇往直前。這次的得獎，不只是給予我們肯定，更是一種鼓勵。
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We are deeply honored and sincerely grateful to receive the Award of Excellence at the A+ Cultural Heritage Creative Award.
Rock Rhyme Tea represents our exploration of how to rejuvenate the image of traditional rock tea while reinterpreting the concept of "A modest gift conveys profound sentiment." Throughout this year-long journey, we not only gained a deeper understanding of rock tea and traditional tea culture, but also conducted various design experiments using different materials. Through continuous exploration and practice, we gradually discovered a unique way to express our ideas and bring the project to life.
This process was filled with challenges, dedication, and valuable experiences, leaving an unforgettable mark on our growth as designers. We would like to express our heartfelt gratitude to the judges for their valuable feedback, as well as to our advisors for their continuous guidance and support. Their encouragement gave us the strength to keep moving forward whenever we encountered difficulties.
Receiving this award is not only a recognition of our efforts, but also a meaningful encouragement that inspires us to continue exploring and creating with passion.
【獲獎事蹟】[Achievement]
- 作品 ：磨石語
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創作者：徐穎楨、翁子涵、洪依萱、陳奕璇
- 指導老師：商耀元 老師、劉瑞芬 老師
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「A+文化資產創意獎」榮獲「文資永續跨域設計-優選」
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Work:Taiwan Terrazzo Tales
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Creators: Ying-Chen Hsu,Tzu-Han Weng, Yi-Hsuan Hung, Yi-Hsuan Hung
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Supervising Teacher: Prof. Yao-Yuan Shang, Jui-Fen Liu
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Participate:Won the"Award of Excellence" in the Cultural Heritage Sustainable Interdisciplinary Design Category at the A+ Cultural Heritage Creative Award.
【獲獎作品】[Award-Winning Work] (點擊圖片即可查看得獎資訊)
【設計理念】【Design concept】
我們將「水磨石」視為一種承載時間與情感的媒介，從其獨特的材質特性與大眾的兒時記憶出發，轉譯為插畫圖像及日用文具，設計出台灣水磨石日曆搭配蠟筆組，讓大家透過親手使用來感受水磨石歷史文化的深度底蘊。
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We regard "terrazzo" as a medium that carries time and emotions. Starting from its unique material characteristics and the childhood memories of the public, we translated it into illustrations and daily stationery, and designed a Taiwan terrazzo calendar with crayon set, so that everyone can feel the profound cultural heritage of terrazzo through hands-on use.
【獲獎感言】【Words of Thanks】
在〈臺灣磨石蠟筆 Taiwan Terrazzo Crayon〉的創作過程中，我們傾注全力，探索如何將台灣傳統建築的磨石子元素，透過跨領域的設計思維賦予新生。為了以創新的方式轉譯這份記憶，我們大膽挑戰了實體蠟筆的製作。這項任務極度考驗對材質的熟悉度，需要耗費大量時間進行一次又一次的修正，過程中我們甚至一度萌生放棄的念頭。現在回想起來，非常慶幸當時咬牙堅持了下去，最終的成品讓我們深感驕傲，能以此作品獲獎更是無比喜悅。
這一路上，由衷感謝指導老師的陪伴與指引，總在關鍵時刻給予我們突破瓶頸的建議。團隊間的緊密合作與各司其職，更是這份作品得以順利誕生的最大助力，我們互相扶持，共同完成了這項挑戰。
此次能獲得「A+文化資產 文資永續跨域設計類-學生組」佳作殊榮，對我們而言是莫大的肯定。期盼這份設計能喚起大眾對生活周遭文化資產的共鳴，讓被遺忘的美好記憶，以嶄新的姿態持續傳承。這份來自評審的肯定與支持，我們將帶著滿滿的感激，繼續在設計的道路上前行。
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We devoted our utmost effort to the creation of Taiwan Terrazzo Crayon, exploring how the terrazzo elements found in Taiwan’s traditional architecture could be revitalized through interdisciplinary design thinking. To reinterpret these cultural memories in an innovative way, we took on the challenge of developing a physical crayon inspired by terrazzo. This process required a deep understanding of materials and countless rounds of experimentation and refinement. There were moments when we even considered giving up, but looking back, we are grateful that we persevered. Seeing the final result come to life filled us with immense pride, and receiving recognition for this work has brought us great joy.
Throughout this journey, we sincerely appreciate the guidance and support of our advisor, who continuously provided valuable insights and helped us overcome challenges at critical moments. The close collaboration within our team and the dedication of each member were also essential to the successful completion of this project. By supporting one another and contributing our strengths, we were able to accomplish this challenge together.
Receiving the Honorable Mention Award in the Student Group of the Cultural Heritage Sustainable Interdisciplinary Design Category at the A+ Cultural Heritage Creative Award is a tremendous affirmation for us. We hope this design can inspire people to reconnect with the cultural heritage surrounding their everyday lives, allowing forgotten memories and meaningful stories to continue being preserved and passed on through a renewed perspective.
The recognition and support from the judges have given us great encouragement. With sincere gratitude, we will continue moving forward on our design journey and exploring more possibilities through creativity.
