【賀】商耀元老師、劉瑞芬老師指導學生參加「 A' Design Award and Competition」榮獲1件Winner及2件銅獎！

【Congratulations】Under the guidance of Professors Shang Yao-Yuan and Liu Jui-Fen, students achieved outstanding results at the "A' Design Award and Competition," receiving one Winner award and two Bronze Awards!

【獲獎事蹟】[Achievement]

• 作品：回

• 創作者：徐穎楨、翁子涵、洪依萱、陳奕璇

• 指導老師：商耀元 老師、劉瑞芬 老師

• 「A'Design Award and Competition」榮獲「平面／視覺傳達設計-Winner」

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• Work: Day By Day

• Creators: Chih-Chiao Yu, Yu-Ting Hsu, Jie-Ling Chen, Tzu-Heng Tang

• Supervising Teacher: Prof. Yao-Yuan Shang ,Jui-Fen Liu

• Participate:  "A'Design Award and Competition" and won the "Winner Award" in the Graphics Illustration and Visual Communication Design category.

 

【獲獎作品】[Award-Winning Work] (點擊圖片即可查看得獎資訊)

【設計理念】【Design concept】

本專案源自「日復一日」的概念，在反覆之中淬煉成長，在循環之中持續進步。設計以中文字「回」與英文字母「D」為核心元素，結合「莫比烏斯環」無起點、無終點的特性，建構出無限循環的視覺語言。

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This project originates from the concept of "day by day" growing through feedback and refinement, and continuously updating through cyclical review. The design uses the Chinese character "Hui" and the English letter "D" as core elements, combining the characteristics of the "Mobius strip"-which has no beginning and no end-to express an infinitely repeating language.

 

【獲獎感言】【Words of Thanks】

很開心《回 Day by Day》能夠獲得 A’ Design Award 的肯定。對我們而言，這件作品不僅是一項設計創作，更作為主視覺整合了我們對設計的觀點與感受，也是一次持續嘗試、修正與突破的過程。從概念發想到細節執行，我們經歷多次討論與調整，期望在功能性、美感與使用體驗之間取得平衡，使作品能更完整地回應最初的設計理念。

創作過程中也歷經多次推翻與重構，特別感謝指導老師在各階段提供的建議與鼓勵，陪伴我們逐步完善作品。此次獲獎不僅是對努力的肯定，也成為持續精進與創作的重要動力。未來我們期望延續這段經驗，持續探索更多設計可能性，創作出兼具創意與清晰傳達力的作品。

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We are truly honored and delighted that Day by Day has been recognized by the A' Design Award and Competition. To us, this project is more than a design work—it serves as the key visual identity that embodies our perspectives and reflections on design. It also represents a journey of continuous exploration, refinement, and breakthrough. From the initial concept to the execution of every detail, we went through countless discussions and revisions, striving to achieve a balance between functionality, aesthetics, and user experience so that the work could faithfully convey our original design vision.

Throughout the creative process, we repeatedly challenged and reconstructed our ideas. We are especially grateful to our advisors for their invaluable guidance and encouragement at every stage, helping us gradually shape and perfect the project. Receiving this award is not only a meaningful recognition of our efforts, but also a source of motivation that inspires us to continue growing as designers.

Looking ahead, we hope to build upon this experience, explore new possibilities in design, and create works that combine creativity with clear and meaningful visual communication.

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【獲獎事蹟】[Achievement]

• 作品：徹底岩茶

• 創作者：曾昱欣、廖若童、黃伶安、王詠加、黃芷姍

• 指導老師：商耀元 老師、劉瑞芬 老師

• 「A'Design Award and Competition」榮獲「包裝設計-銅獎」

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• Work: Rock Rhyme Tea

• Creators: Yu-Hsin Tseng, Esther Leau, ling-An Huang,Yung-Chia  Wang,Chih-Shan Huang

• Supervising Teacher: Prof. Yao-Yuan Shang, Jui-Fen Liu

• Participate:  "A'Design Award and Competition" and won the "Bronze Award" in the Packaging Design.

 

【獲獎作品】[Award-Winning Work] (點擊圖片即可查看得獎資訊)

【設計理念】【Design concept】

「徹底岩茶」茶品牌以台灣烏龍茶系中少見的岩茶為基礎，透過岩石材質創作新包裝。目的是透過茶品牌年輕化，試作與Z時代的溝通橋梁。本設計包含系列商品並延伸至當代冷泡即飲方式，可更廣泛地與年輕世代介紹新茶品。

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The “Rock Rhyme Tea” tea brand is based on rock tea—a rare variety within Taiwan’s oolong tea family—and features packaging inspired by rock textures. The goal is to modernize the brand and build a bridge to connect with Generation Z. This design encompasses a product line that extends to contemporary cold-brewed ready-to-drink formats, allowing for broader exposure of these new tea products to younger generations.

 

【獲獎感言】【Words of Thanks】

真的非常開心也很榮幸，能在義大利的A Design Award中獲得Packaging Award類別的肯定！《徹底岩茶》是我們嘗試讓岩茶品牌年輕化，且重新詮釋「禮輕情意重」的過程。一路走來，我們不只學習認識傳統岩茶，也嘗試運用不同材質去做各種設計實驗，慢慢找到最適合我們的風格。這段過程充滿了荊棘與回憶，但也讓我們累積了很多寶貴的經驗與成長。

很感謝一路上給我們支持的指導老師—瑞芬老師以及耀元老師，，讓我們在卡關的時候有方向可以繼續前進。這次的得獎，對我們來說不只是肯定，更是一種鼓勵，也讓我們對接下來的比賽更有信心，想繼續把這個作品做得更好。

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We are truly delighted and deeply honored to have our work recognized in the Packaging Design category at the A' Design Award and Competition in Italy.

Rock Rhyme Tea represents our attempt to rejuvenate the image of traditional rock tea while reinterpreting the saying, "A modest gift conveys profound sentiment." Throughout this journey, we not only gained a deeper understanding of the heritage and culture of traditional rock tea, but also explored a wide range of design experiments using different materials. Through continuous exploration, we gradually discovered the visual language and style that best expressed our concept. Although the process was filled with challenges, it also became a memorable journey that brought us invaluable experience and significant growth.

We would like to express our heartfelt gratitude to our advisors, Professor Liu Jui-Fen and Professor Shang Yao-Yuan, for their unwavering support and guidance. Whenever we encountered obstacles, they always helped us find the direction to move forward with confidence.

Receiving this award is not only a meaningful recognition of our efforts, but also a great source of encouragement. It has strengthened our confidence for future competitions and inspired us to continue refining this project, making it even more complete and impactful.

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【獲獎事蹟】[Achievement]

• 作品：磨石語

• 創作者：徐穎楨、翁子涵、洪依萱、陳奕璇

• 指導老師：商耀元 老師、劉瑞芬 老師

• 「A'Design Award and Competition」榮獲「包裝設計-銅獎」

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• Work: Taiwan Terrazzo Tales

• Creators: Ying-Chen Hsu,Tzu-Han Weng, Yi-Hsuan Hung, Yi-Hsuan Hung

• Supervising Teacher: Prof.Yao-Yuan Shang , Jui-Fen  Liu

• Participate:  "A'Design Award and Competition" and won the "Bronze Award" in the Packaging Design.

 

【獲獎作品】[Award-Winning Work] (點擊圖片即可查看得獎資訊)

【設計理念】【Design concept】

我們將「水磨石」視為一種承載時間與情感的媒介，從其獨特的材質特性與大眾的兒時記憶出發，轉譯為插畫圖像及日用文具，設計出台灣水磨石日曆搭配蠟筆組，讓大家透過親手使用來感受水磨石歷史文化的深度底蘊。

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We regard "terrazzo" as a medium that carries time and emotions. Starting from its unique material characteristics and the childhood memories of the public, we translated it into illustrations and daily stationery, and designed a Taiwan terrazzo calendar with crayon set, so that everyone can feel the profound cultural heritage of terrazzo through hands-on use.

 

【獲獎感言】【Words of Thanks】

能夠於 A’ Design Award & Competition 獲得肯定，我們深感榮幸。《臺灣磨石日曆》源自於對臺灣磨石子文化的觀察，並嘗試以日曆作為日常媒介，重新連結人們與生活經驗及地方記憶之間的關係。從前期研究、材質實驗到設計發展與排版反覆修正的過程中，我們持續思考如何讓傳統文化以更貼近日常生活的方式被重新詮釋，也在不斷嘗試中累積了寶貴的創作經驗與成長。

特別感謝指導老師在創作過程中的引導與支持，於瓶頸階段提供方向與鼓勵，也感謝所有曾給予回饋與協助的人。本次獲獎不僅是對作品的肯定，也更加確立我們對設計作為文化與情感連結媒介的信念。

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We are deeply honored to have our work recognized by the A' Design Award and Competition.

Taiwan Terrazzo Calendar was inspired by our observations of Taiwan’s terrazzo culture. Through the everyday medium of a calendar, we sought to reconnect people with their daily experiences and local memories. From preliminary research and material experimentation to design development and repeated refinements of the layout, we continuously explored how traditional culture could be reinterpreted in a way that feels closer to contemporary life. Through this ongoing process of exploration and practice, we gained valuable creative experience and grew as designers.

We would like to express our sincere gratitude to our advisor for the guidance and support throughout the creative process, providing direction and encouragement whenever we encountered challenges. We also deeply appreciate everyone who offered feedback and assistance along the way.

Receiving this award is not only a recognition of our work, but also reinforces our belief in design as a medium that connects culture and emotions, allowing meaningful memories and values to be continuously shared and preserved.