【賀】商耀元老師指導學生參加「Red Dot Design Award:Concept 2024」及「Red Dot Award:Brands&Communication Design 2024」榮獲Winner共2件!
競賽說明 [Competition Description]
德國紅點設計獎成立於1955年是當年全球規模最大,也是最有影響力的設計競賽之一,
其競賽類別分為【紅點產品設計大獎】、【紅點品牌暨傳達設計大獎】及【紅點設計概念大獎】,
而本次參賽獲得的競賽類別為【紅點品牌暨傳達設計大獎】及【紅點設計概念大獎】。
【德國紅點品牌暨傳達設計大獎】主辦單位開放給全球優秀的設計師、廣告公司、設計事務所及傳播設計作品的委託客戶參賽,
每年至少有60個國家的設計師提交作品,總參賽的作品數至少有10,000件以上,作品若能獲獎其代表設計品質具有一定的國際水準。
【紅點設計概念大獎】於2005年創立,本設計獎發掘並表彰新的設計概念和創新成果,它們是應對當今設計挑戰,成為明日傑出產品的先驅。
紅點設計概念大獎堅信,對於設計概念必須從其設計特質出發、不帶任何偏見地進行評價。
The Red Dot Design Award, established in 1955, is one of the largest and most influential design competitions globally. The competition is divided into three categories: the Red Dot Award: Product Design, the Red Dot Award: Brands & Communication Design, and the Red Dot Award: Design Concept. The awards received in this instance fall under the categories of the Red Dot Award: Brands & Communication Design and the Red Dot Award: Design Concept.
The Red Dot Award: Brands & Communication Design is open to outstanding designers, advertising agencies, design studios, and clients commissioning communication design projects worldwide. Each year, designers from at least 60 countries submit their work, with over 10,000 entries in total. Winning an award signifies that the design quality meets a high international standard.
The Red Dot Award: Design Concept was established in 2005. This award discovers and honors new design concepts and innovative achievements that address current design challenges and serve as pioneers for tomorrow's outstanding products. The Red Dot Award: Design Concept firmly believes that design concepts must be evaluated based on their design qualities, without any bias.
獲獎事蹟[Awarded Achievement]
◙ 添肌不可洩漏 Mighty Buddies
2024紅點設計概念大獎 - 老齡化與老人病學 / Winner
Red Dot Design Award:Concept 2024 - Ageing & Geriatrics / Winner
◙ 鐵居所 INKPRESSION
2024紅點品牌暨傳達設計大獎 - 包裝設計 / Winner
Red Dot Design Award:Brands & Communication Design 2024 - Package Design / Winner
獲獎作品[Award-Winning Works]
◙ 添肌不可洩漏 Mighty Buddies
- 創作者:何玉霞、徐詩媛、鄭逸凡、蕭安婕、廖柏彥
Creators:Ho, Yu-Shia、Hsu, Shih-Yuan、Cheng, I-Fan、Hsiao, An-Chieh、Liao, Bo-Yan
- 設計理念:
台灣在2008年進入老齡化社會,根據世界衛生組織的標準,65歲及以上的人群被歸類為老年人。
調查顯示,由於肌肉健康問題,這些人群面臨著站立困難、跌倒風險增加和體力下降等挑戰。肌少症,
這種與年齡相關的肌肉流失,成為了一個值得關注的問題。
然而,台灣關於肌少症的教材相對有限。我們的團隊積極教育中老年人關於肌少症的知識,
強調早期識別和預防措施,促進我們受眾的身體健康。
Design concept:
Taiwan entered an aging society in 2008, according to the World Health Organization's standards,
where individuals aged 65 and above are classified as elderly.
Surveys indicate that due to muscle health issues, this population faces challenges such as difficulty standing, an increased risk of falls,
and declining physical strength. Sarcopenia, the age-related loss of muscle mass, has become a growing concern.
However, educational resources on sarcopenia in Taiwan are relatively limited. Our team is actively educating middle-aged and elderly individuals about sarcopenia,
emphasizing early identification and preventive measures to promote the physical health of our audience.
◙ 鐵居所 INKPRESSION
- 創作者:昌妤洵 、周芷伃 、許蕾、蔡佳容
Creators:CHANG,YU-HSUN、CHOU, CHIH-YU、HSU, LEI、TSAI,JIA-RUENG - 設計理念:
建築物是生活環境中的一部分,而印章就像鐵皮屋一樣,在日常生活中留下獨特的印記。
因此,我們以台灣的城市景觀為基礎,結合在地建築特色與創意,創作了一套台灣城市景觀字體印章組。
這組印章的印泥墊也融入了鐵皮屋、街道和街區的幾何元素,使整體包裝呈現俯瞰台灣城市的形象。
Design concept:
Buildings are one of the elements that make up the living environment, and stamping is like an iron sheet house,
leaving a unique imprint in daily life. Therefore, we used Taiwanese cityscape as the basis and combined local architectural features with creativity to create a Taiwanese cityscape font stamp set.
The ink pads of the set are also integrated into the geometric elements of iron sheet houses, streets, and blocks, giving the overall packaging has the image of overlooking the city of Taiwan.