【賀】楊朝明老師、朱賢哲老師、林金祥老師指導學生參加「Red Dot Award:Brands&Communication Design 2023」榮獲Winner獎共3件！
競賽說明 [Competition Description]
德國紅點設計獎成立於1955年是當年全球規模最大，也是最有影響力的設計競賽之一，
其競賽類別分為【紅點設計獎_產品設計獎】、【紅點品牌與傳達設計獎】及【紅點設計獎_設計概念獎】，
而本次參賽獲得的競賽類別為【紅點品牌與傳達設計獎】。
【紅點品牌與傳達設計獎】主辦單位開放給全球優秀的設計師、廣告公司、設計事務所及傳播設計作品的委託客戶參賽，
每年至少有60個國家的設計師提交作品，總參賽的作品數至少有10000件以上，作品若能獲獎其代表設計品質具有一定的國際水準。
The Red Dot Design Award, founded in 1955 in Germany, is one of the largest and most influential design competitions globally at that time. It is divided into three competition categories: the Red Dot Design Award for Product Design, the Red Dot Brand and Communication Design Award, and the Red Dot Design Concept Award. In this competition, the category in which we participated and won is the Red Dot Brand and Communication Design Award.
The Red Dot Brand and Communication Design Award is open to outstanding designers, advertising agencies, design firms, and clients who commission communication design projects from around the world. Every year, designers from at least 60 countries submit their work, with a total of at least 10,000 entries. Winning in this competition signifies that the design quality of the work meets a certain international standard.
獲獎事蹟[Awarded Achievement]
- Red Dot Winner共3件。
- Three Red Dot Winners in total.
獲獎作品[Award-Winning Works]
- 嶼惡共生 Symbiosis in the Badlands
創作者：吳典容、王芊文、周芷婕、邱郁雯、楊俞庭
指導老師：楊朝明 老師
創作理念：
台灣地質背景特殊，位於板塊交界帶，造就多樣地景資源；但在眾多地景地貌中，惡地的知名度較低。
Creators: Wu Dean-rong, Wang Qian-wen, Zhou Zhi-jie, Qiu Yu-wen, Yang Yu-ting
"嶼" shares the same pronunciation as "與" in Chinese, meaning "together." It conveys the idea of 'evil,' portraying the harsh landscapes and the coexistence of emotional connections between people and the land.
Taiwan's unique geological background places it at the intersection of tectonic plates, resulting in diverse landscape resources. However, among the numerous terrains, the notoriety of "evil land" is relatively low.
Through data collection, we discovered that "evil land," despite its name, possesses numerous unique landscapes, rock formations, and rare flora and fauna. Therefore, we aimed to consolidate and create relevant visual designs to showcase the beauty of "evil land" and rekindle the connection between people and the land.
- 月老仲介所 The Devine Matchmakers
指導老師：朱賢哲 老師
創作理念：
藉由「遊戲」作為載體，能將許多沉重議題「有趣」呈現，以「月老」作為主題，除了了解台灣在地神明及廟宇文化，
也能探索大眾對於戀愛的想像：渴望、青澀、浪漫的各式嚮往來引起共鳴性，
再利用第三視角審視與操作配對這兩項目思考現今大眾對愛情的態度下,該有的性別平等也因此得以被正視。
Creators: Huang Yan-qing, Yeh Zi-yu, Liu Yu-shan, Liu Zhi-ling
Supervising Teacher: Teacher Zhu Xian-zhe
Creative Concept:
By using "games" as a medium, many weighty issues can be presented in an "entertaining" manner. With "Matchmaking Deity" as the theme, this project not only helps to understand Taiwan's local deities and temple culture but also allows for the exploration of the public's imagination about romance, including desires, youthfulness, and various forms of romantic aspirations that can resonate with the audience.
Moreover, by employing a third-person perspective to examine and control the pairing process, this project encourages contemplation of the current public attitudes towards love. It also emphasizes the importance of gender equality in this context.
- 一線生情 A Line Of Affection
創作者：黃品綺、吳宣儒、吳舒涵、陳依君、黃新靈
指導老師：林金祥 老師
創作理念：
「5個故事，5種不同狀態的愛。」
透過不同面向的故事情節，闡述在愛情中選擇帶來的不同結果。
藉由引導，讓觀者在閱讀他人故事的同時也能反思自身情況，
透過作品更加了解感情中的自己。
Creators: Huang Pin-qi, Wu Xuan-ru, Wu Shu-han, Chen Yi-jun, Huang Xin-ling
Supervising Teacher: Teacher Lin Jin-xiang
Creative Concept:
"5 stories, 5 different states of love." Through different storylines, this project elaborates on the different outcomes that choices bring in the context of love.
By guiding the audience, it allows them to reflect on their own situations while reading the stories of others, helping them gain a deeper understanding of themselves in the realm of emotions.